sectors / ENGINEERING & MANUFACTURING
Engineering marketing that gets results
For over 20 years, our engineering marketing specialists have helped makers of machines, materials, components and systems to launch new products, break into export markets, and build reliable sales pipelines that grow year-on-year. Our industrial marketing services are grounded in your engineering, signed off by your technical team, and measured in leads, opportunities, and revenue.
HOW WE HELP
Industrial marketing services designed to launch new products, enter new markets, and grow sales.
Your buyers are engineers, specifiers, and procurement teams who want proof, not promises. Our team start by interviewing your engineers, sales teams, and customers to pin down what makes your brand unique. From there, we shape your brand, website, and campaigns - building activity around targets agreed with your leadership and sales teams, and regularly reporting on leads, opportunities, and campaign insights.
Brand Partner
Win on what makes you different
We sharpen your positioning, messaging and sales materials so buyers can see at a glance what sets your product apart. Every technical claim is built and signed off by your engineers, and every message is shaped for the audience you sell to. Photography and video show how your product works, not just how it looks.
Website Partner
Win the specification before the sales call
We build websites and user experiences that engineers and specifiers rely on when choosing a supplier: clear product information, detailed technical resources, and easy routes to quotes. Fast, secure, accessible, and built to rank, on a CMS your team can update as you add products and target markets.
Marketing Partner
Measurable pipeline from accounts you want to win
Targeted campaigns that put your brand in front of the people with buying power, at the companies you want to win. We combine search, email, LinkedIn, account-based marketing, and more, agree targets with your sales team, and report in leads, opportunities, and revenue.
Our ENGINEERING & MANUFACTURING Clients include
Case studies
Industrial & engineering marketing case studies
“We’ve had a few false dawns with branding and website projects. Maverick was entirely different. They took the time to understand us and our market, planned and directed everything, and executed it perfectly. No stress, no surprises. An impressive, highly capable team."
- AUBREY NUZUM, CEO, AUBREN & AKRIVIS
"I didn't put much value on marketing before working with Maverick. I used to think of it as 'just the fuzzy stuff'. Now, after a ten-year partnership, I see it as just as fundamental to our progress as innovation, engineering and people."
- JOHN CUMMINS, CEO, LSM
Contact
Let's Talk
Whether it's a product launch, a new market or a stronger sales pipeline, tell us how you want to grow. Our specialists will be in touch to talk through how we can help.