Examine and identify purpose, positioning, value proposition, and brand personality.
Identify A Logical Construct
Determined how best to present the technology, the array of products, and the mix of off-the-shelf and custom options.
Brand Identity & Visual Style
Developed an all-new, distinctive brand identity and visual style.
Crafted all lead messaging and the main pitch. Established templates for all product content, and helped shape and develop supporting content.
Develop a bank of both product and people photography.
A new website, with the technology and products clearly presented.
Brand Materials and Assets
Created a complete suite of stationery and brand materials. As well as a bank of on-brand, easy-to-use, documentation.