WHAT WE DO

Industrial brand and marketing agency for engineering-led companies

Maverick is an international B2B brand and marketing agency for industrial, engineering and manufacturing companies, headquarterd in Ireland, working internationally. We provide brand strategy, messaging, websites, ongoing content and lead generation and more for complex, engineering-led sales.

Ask us to call you

What does an industrial marketing agency like Maverick do?

We get to know your leadership, employees and customers. We find your truth, purpose and vision, and create a brand that reflects who you are, and where you'll be in 5-10 years' time. This isn't always easy, but it's always worth it. We're here to advocate for better marketing at all levels of your business. Because we know this is essential for accelerated growth.

 

At what point do industrial brands come to Maverick?

  • Old positioning isn't working anymore 
  • Brand looks out of date
  • International companies merged
  • New market opportunities have opened up
  • Hired a new CMO with new ideas
  • Business expanded and marketing team is overstretched  
  • Need to recruit more technical experts
  • Not being found in AI searches 


Ask us for a call
Vivian Farrell Quote

“We significantly improved lead generation and brand awareness across all our services, in a range of sectors, company sizes and geographies. ”

Vivian Farrell
President, Automated Industrial Robotics (AIR), Ireland
Mike Carew Quote

“Maverick enabled us to get in front of the exact North American partners we'd been struggling to engage with – thanks to the depth of their audience profiling, targeting and messaging’’

Mike Carew
Sales Director North America, Carey Glass
Testimonials Darach Finnegan Sharpened

“The team was instrumental in the success of our US relaunch and growing global awareness. We wouldn't have had the know-how to make such fast gains."

Darach Finnegan
Director of US Operations, EIDA
John Cummins Quote

“With our new positioning, brand and confidence, we're no longer pushing a commodity, we're engaging and vetting brand ambassadors. Maverick showed us how to reach anyone, anywhere.”

John Cummins
Co-founder & Managing Director, LSM
Dan Mcalister Quote

“Maverick are a creative team who have driven huge progress for us. If you’re ready and have the ambition, Maverick will make it happen. They’ll see what’s needed, add a spark of genius, and get it done. You hire them, they deliver, that’s all there is."

Dan McAlister
CEO, EIDA
Our Approach What We Do
SERVICES

Your 'in-house' industrial brand and
marketing agency

20+ years' experience | Engineering specialists | Brand, marketing, reporting

We'll act as your in-house agency, developing all aspects of your organisation’s brand, communications and B2B marketing in the long term. We're the ideal solution for industrial companies with small, overloaded marketing teams who are idea rich but time poor.

BRAND BASICS​

Research ​

Strategy ​

Planning​

Positioning ​

BRAND IDENTITY ​

Messaging

Visual style​​

Logos

Guidelines

MARKETING ENGINE

Brand rollout

Websites and apps

Social media

Creative ideas

Tech documentation​

Pitch decks

LEAD GENERATION

Brand awareness​

Ongoing content ​

Marketing automation​

Content strategy

AEO/SEO visibility

Regular reporting

See more

Why an industrial marketing agency like Maverick?

We work in complex, engineering-led sales and marketing environments. Industrial sales cycles are long, technical and involve many stakeholders. A specialist agency like Maverick already understands the buyers, the technical detail and the multi-market complexity, so it we have an impact faster than a generalist team learning the sector on your budget.

Established industrial marketing specialist of 20+ years

Maverick has more than 20 years' experience in complex industrial sales and marketing, covering research, insight, strategy, brand, websites and campaigns. We started off working with many of Ireland's leading SMEs in areas like pharma, biotech . Now, we work closely with pioneering international industrial, engineering and technical companies, like Automated Industrial Robotics (AIR), Insulation Technology Group (ITG) (porcelain insulators for the electrical grid) and Capital (switchgear for data centres).

Strategic advice at leadership level

We help senior teams decide what role marketing plays in delivering commercial objectives. That includes developing or sharpening market positions, value propositions and lead messaging, and strengthening the brand foundations that drive commercial success. Our founder, Ed is our Head of Strategy, and closely involved in developing clear, compelling strategies to grow your business in an accelerated and sustainable way.

Long-term client relationships

We work with leaders who value challenge, clarity and results, and we support multi-market sales and marketing teams in hitting their goals. We act as an 'in-house' agency that you can call on any time. Some of our customers have been with us for 10 years.

Multidisciplinary delivery

Our teams covers brand redefinition, high-impact content, B2B website builds and integrated multi-market marketing programmes that generate measurable demand and lasting market advantage.

Book an introductory call



Our Work

Van Branding 1 1600x940
Roadmaster - ROAD MAINTENANCE MACHINERY

Machine manufacturer to market shaper
About Locations Rochester
AIR - Industrial Automation

Four brands into one for a bold, international market position and launch
Book an intro call

Let's Talk

Let's start a conversation and explore how Maverick can drive your business forward.