A complete re-invention of LSM’s communications

Established in 1997, LSM is an independent Irish company that provides industry-leading waste solutions to customers and distributors around the globe. Success had been fuelled by excellent engineering, now it was time for marketing to lead the next phase of growth.

Client: LSM
Location: Portlaoise, Ireland
Markets: Global
Sectors: Waste balers and compactors
Website(s): lsmltd.com
Client since: 2015
  • A super product, hindered by a weak image

    LSM’s management came to the realisation that to support their next phase of global growth they needed to significantly improve all aspects of their communications and marketing. John Cummins, LSM’s Managing Director, heard Ed speak at a conference in Dublin about B2B branding and communication development. Shortly after, LSM decided to undertake Maverick’s Transform programme.

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Above: Move the arrow to see the logo before and after.

  • Tune in, see the way, map the journey, make it happen

    The Maverick team spent 4 weeks listening to end customers, distributors and the LSM team, as well as examining competitors’ positioning, branding, sales materials and marketing. With key insights uncovered, and a comprehensive communications development plan in place, Maverick then set about a 5-month transformation. The key outputs included; brand identity, visual style, photography, copy, website, sales support documents and brand roll out.

Above: Branded LSM Brochures

Above: Product Branding & Photography

  • Immediate effect

    As soon as the new brand and comms hit the market, LSM’s sales team observed immediate positive effects. They reported an immediate increase in the quality and quantity of sales leads, an uplift in interest from new distributors, and all round positive feedback from their stakeholders. Maverick’s Marketing Services Team is now helping LSM re-assess and re-develop their marketing activities to open new doors and help drive significant, sustained growth.