WHAT WE DO

Industrial brand and marketing agency for engineering-led companies

Maverick is an international B2B brand and marketing agency for industrial, engineering and manufacturing companies, headquarterd in Ireland, working internationally. We provide brand strategy, messaging, websites, ongoing content and lead generation and more for complex, engineering-led sales.

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Vivian Farrell Quote

“We significantly improved lead generation and brand awareness across all our services, in a range of sectors, company sizes and geographies. ”

Vivian Farrell
President, Automated Industrial Robotics (AIR), Ireland
Mike Carew Quote

“Maverick enabled us to get in front of the exact North American partners we'd been struggling to engage with – thanks to the depth of their audience profiling, targeting and messaging’’

Mike Carew
Sales Director North America, Carey Glass
Testimonials Darach Finnegan Sharpened

“The team was instrumental in the success of our US relaunch and growing global awareness. We wouldn't have had the know-how to make such fast gains."

Darach Finnegan
Director of US Operations, EIDA
John Cummins Quote

“With our new positioning, brand and confidence, we're no longer pushing a commodity, we're engaging and vetting brand ambassadors. Maverick showed us how to reach anyone, anywhere.”

John Cummins
Co-founder & Managing Director, LSM
Dan Mcalister Quote

“Maverick are a creative team who have driven huge progress for us. If you’re ready and have the ambition, Maverick will make it happen. They’ll see what’s needed, add a spark of genius, and get it done. You hire them, they deliver, that’s all there is."

Dan McAlister
CEO, EIDA

What does an industrial marketing agency like Maverick do?

We get to know your leadership, employees and customers. We find your truth, purpose and vision, and create a brand that reflects who you are, and where you'll be in 5-10 years' time. This isn't always easy, but it's always worth it. We're here to advocate for better marketing at all levels of your business. Because we know this is essential for accelerated growth.

 

At what point do industrial brands come to Maverick?

  • Old positioning isn't working anymore 
  • Brand looks out of date
  • International companies merged
  • New market opportunities have opened up
  • Hired a new CMO with new ideas
  • Business expanded and marketing team is overstretched  
  • Need to recruit more technical experts
  • Not being found in AI searches 


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Our Approach What We Do
SERVICES

Your 'in-house' industrial brand and
marketing agency

20+ years' experience | Engineering specialists | Brand, materials, reporting

We'll act as your in-house agency, developing all aspects of your organisation’s brand, communications and B2B marketing in the long term. We're the ideal solution for industrial companies with small, overloaded marketing teams who are idea rich but time poor.

BRAND BASICS​

Research ​

Strategy ​

Planning​

Positioning ​

BRAND IDENTITY ​

Messaging

Visual style​​

Logos

Guidelines

MARKETING ENGINE

Brand rollout

Websites and apps

Social media

Creative ideas

Tech documentation​

Pitch decks

LEAD GENERATION

Brand awareness​

Ongoing content ​

Marketing automation​

Content strategy

AEO/SEO visibility

Regular reporting

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Why an industrial marketing agency like Maverick?

We're in complex, engineering-led sales and marketing environments, we will have an immediate and long-term impact on your organisation.  

Established International Specialist  

We bring 20+ years of proven expertise in complex industrial sales and marketing, from research, insight and strategy to brand, websites and campaigns.  

Trusted Strategic Advisor 

We help senior leadership teams challenge, explore, and determine the role marketing plays in delivering on their commercial objectives. We help them develop, rethink, or sharpen market positions, value propositions, and lead messaging. And help clarify and strengthen the brand foundations that drive commercial success. 

Successful Relationships  

As a proven strategic partner, we cultivate long-term relationships with leaders who value challenge, clarity, and results. As a highly accomplished delivery partner, we earn the trust and appreciation of multi-market, internal sales and marketing teams by helping them achieve their goals.   

Full Spectrum Delivery & Impact  

We bring a multidisciplinary team, adept at redefining industrial brands, creating high-impact content, building world-class B2B websites, and delivering integrated multi-market programmes that generate measurable demand and sustainable market advantage. 

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Our Work

Van Branding 1 1600x940
Roadmaster - ROAD MAINTENANCE MACHINERY

Machine manufacturer to market shaper
About Locations Rochester
AIR - Industrial Automation

Four brands into one for a bold, international market position and launch
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Let's Talk

Let's start a conversation and explore how Maverick can drive your business forward.