After the Trade Show
Update your databases and follow-up
Add prospects to your lead database and prioritise them. Place a phone call to high potential leads and send a follow-up email within a couple of days with an invite to a 15-minute call.
Connect on LinkedIn
Connect with leads via LinkedIn, reminding them where you met.
It’s as easy as 1,2,3.
Stand Design: Keep it Simple
Keep the concept, design and messaging simple. Be bold and pare it back. Every image, word and object must earn its place. Trade show visitors are bombarded, provide them with a beacon of clarity, confidence, and professionalism.
Visitor Experience: Engage People
I hear and I forget. I see and I remember. I do and I understand. If possible, provide some aspect of interactivity. Conveying the value of your offering and making for a more memorable experience.
Marketing and Promotion: Work Your Position
Don’t wait for people to randomly visit. Actively promote your presence for weeks beforehand, pre-arrange dozens of meetings if you can. Work your social media channels while you’re there, and afterwards. Effective marketing can double the value of your trade show investment.
Our brand execution lead Cat Maher can support you in making the most out of your next trade show experience.