About us

We’re passionate about business, people, communications, design, but most of all we’re passionate about results.

What do we do?

We are a marketing services provider with deep digital expertise. We plan and fully execute. Our expertise encompasses the development of marketing communications strategies, branding, copywriting, the creation of all marketing collateral and the development of all marketing tactics.

Where are we?

We are based on the banks of the Shannon in the small picturesque town of Killaloe/Ballina in the mid west of Ireland. 4km from the M7, 40 minutes from Shannon airport, 50 minutes from Portlaoise and less than 2 hours from Dublin city centre.

Where are we coming from?

We began, in 2003, as ‘Digino’, a digital marketing agency, digital is in our DNA. In 2011 we decided that to push our clients marketing to the next level we needed to go beyond just digital. We broadened our team's expertise and became a genuine end-to-end marketing partner for several of our clients. In 2013, to more closely reflect our new position, our thinking and our approach we changed our name from Digino to Maverick.

Where are we going?

We see companies struggling with marketing and we want to help. Our purpose is to make the greatest possible difference for our clients by strengthening their marketing communications and activities. Our aim is to continue developing our thinking and expertise to enable us to deliver extraordinarily powerful, transformative marketing programs. We continue to share all that we learn through speaking engagements, publishing and marketing workshops.

Our Team

One of the main reasons we located our business in the countryside was to attract and retain top talent. We have built our team slowly and carefully. We are now a tight, committed, talented, multidisciplined team of 12. We operate as one. Seamless collaboration enables us to do what we do. Our work requires a smooth flow through all stages of marketing development; from strategy, through communications to tactics.

Ed Field // Founder & Managing Director

Passionate about helping businesses, especially technology, engineering and manufacturing companies, unlock their full potential through world class branding, communications and marketing.... Dedicated to developing lean, powerful, transformative marketing programmes to help drive growth, sales and profit. Ability to cut through complexity, clutter and noise and shape clear, engaging, digestible and persuasive brands and communications. A died in the wool marketing man with more than 25 years’ experience. In the late 90’s developed a keen interest in ‘search marketing’ while doing a 4 year stint in San Francisco. Founding member of one of Ireland’s first digital marketing agencies. Launched Europe’s first online photo framing and gift service in 2000. Founded digital marketing agency Digino in 2005. Over the next decade evolved Digino into Maverick; Ireland’s only dedicated, full service B2B agency. Experts in international B2B branding, communications and marketing.

Shellie Byrne // Managing Partner

Expert marketeer. Leader, logical, organiser. Pushes us to go further. In the late 90’s worked with Ed in a fledgling, Dublin based, digital agency. Moved to the UK and led the growth of digital agency ... New Media Maze. Spent several years as a senior strategist with Iris, one of the UK’s largest full service marketing agencies, working with clients such as Hertz, Philips, Sony Ericsson and Coke. Joined up with Ed again in 2009.

Jonathan Travers // Senior Marketing Manager

How? Why? These are questions Jonathan asks on every project, to help clients get the best results and return on their investment. His interests lie in creating campaigns, messaging and visuals that help ... end users connect with businesses. Having worked with Tourism Ireland in the Nordics, on a central European level with Sony Electronics and independently in the south-west of Ireland, his marketing communications experience ranges from small to large businesses, across multiple sectors, on local to global scale projects.

Dave Cashman // Senior Marketing Manager

Cool, calm and collected. Detailed, target focused and always with an eye on driving the best possible ROI for his clients. Prior to joining us at Maverick, Dave worked in a range of industries, all with ...a marketing and digital focus. Now a fully fledged Maverick veteran, with us since 2011.

Yvonne Deegan // Senior Marketing Specialist

Passionate, driven, results focused. As our Marketing Specialist, she is responsible for increasing marketing visibility for our clients using her numerous, clever SEO and PPC tactics. Yvonne especially ... enjoys content marketing and strives to deliver high quality, innovative content which both the client and their target audience will delightfully absorb. Embraces and adores the ever-changing, challenging world of digital marketing.

Louise McCormack // Marketing Specialist

Louise is a creative and dynamic marketing powerhouse with many qualifications to her name, the latest of which is a Masters in Marketing Consumption & Society from University of Limerick. Not only ... that but she flew through all the Google Adword exams and has completed the FAST program at the National Franchise Centre in Limerick. Her specialty is Social Media Advertising and loves to get to grips with existing companies customer data to create detailed social media market segmentation.

Andy Warner // Director of Design

Artistic, creative, perfection. Tunes in and brings all our visions to life. His expertise on brand, style, navigation, user flows and user interfaces are exceptional. He is passionate about bringing a concept ... to life. From the bones of research, a strategic brief and notes on a page, he builds brands into living things. With a background in street art and print design, Andy has over eight years senior commercial design experience.

Rhona Ryan // Designer

Wonderfully creative and savagely meticulous. Rhona is both our resident photographer and expert in all things print. She graduated with first class honours from Design in Visual Communications and ... has had her work featured in publications such as Hot Press Magazine.

Dan Devine // Technical Director

Dan is our lead full stack web developer who specialises in CMS development and Responsive Design. With over 14 years experience in development & design for print, web and TV he has become a ... crucial member of the Maverick team. With a clear head and a strong background he is a great problem solver. He enjoys writing PHP, (S)CSS, HTML and JavaScript (who doesn’t?) and some major likes include maintainable code, web standards, progressive enhancement, automation and RESTful APIs.

Cathal Toomey // Web Developer

Cathal is one of our outstanding web developers. We’ve been told he plays the trombone quite well and is the Mitchelstown Brass Band. Unfortunately we have no proof of this. However, what ... we can attest to is his superb coding ability! With a Bsc in Computer Science (Web Systems Engineering) from UCC and a passion for PHP and MySQL his talent was obvious from the start. And when he’s not coding and fixing the internet one website at a time (or apparently playing the trombone) he tinkers with super computers while enjoying some very early morning Formula 1.

Meabh Haugh // Web Developer

In her own words, Meabh happily and seamlessly swings between design and development. She has an Honours Degree in Product Design and Technology and a Postgrad in Creative Multimedia ...Programming. These two disciplines have enabled Meabh to be both bountifully creative yet superbly level headed. And when she’s not doing that she simply has us in stitches.

Our Location

We’re based on the banks of the Shannon in Killaloe, Ireland. We're 4km from the M7, 40 minutes from Shannon airport, 120 minutes from Dublin airport and 100 minutes from west Dublin. We work with clients in the UK and Ireland.